Building the concept
Life is like a box of train tracks.
Following consecutive successful neighborhood branding projects with Preston Development Company, we were called upon for our expertise in Lifestyle Real Estate to expand the Brand for its first venture into Eastern Wake County.
This journey of a thousand miles began with a single step that like the town itself was built out of innovation and progress. In the end our marketing strategy for Knightdale Station would “ride the rails” to a third consecutive Major Achievements in Marketing and Excellence (MAME) award.
Where neighborhood is the amenity
A Town with
Southern History
Creative expertise that comes full circle
We started with strategy and demographics and developed the narrative of the brand, while building out a full wireframed website. This allowed the client to follow every step of our process. We utilized a complementary color palette to achieve a cross branded feel with the Town of Knightdale. We developed visuals and graphics to support our vision and unify the community and town together and bring the brand to life.
Our goal was to extend the small town feel of Knightdale and weave it throughout the community creating a sense that has always been there. The first 100 days from Grand Opening bringing $10 million in home sales put Knightdale Station on the right track.
